A Social Theorist For The Modern Age of Business

While much discussion ensues in the political arena over the Eurozone crisis, we wanted to understand how proposed financial reforms impact ordinary citizens and their planned consumption in 2012. We surveyed citizens comprised of five European Union countries (and four Euro currency members) including France, Germany, Italy, Spain and the U.K. The full report is here [...]

I’ve just released this report which summarizes our survey of 17,000 Americans on their feelings of trust in corporations, brands and social media. Our survey was conducted through BrandAsset Valuator (BAV), our proprietary study of the world’s largest database of brands. The overview of the findings point to a renaissance in trust as a basic [...]

Are early adopters the key to marketing success? Or do they just distract us from the customers that really matter? My perspective on this topic is here in an article called ‘First In, First Out’ in Google’s launch of its new Think Quarterly Publication.

Here is my latest article in The Hub Magazine on Hacking for Humanity. This piece explores the phenomenon of a “hacker” for innovation and human progress, instead of destruction. Happy New Year Everyone!